Las Flores

Spanish Restaurant

Tasks

Menu Design
Marketing Materials
Social Media Artworks
Photo and Video

Tools

Adobe Photoshop
Adobe Illustrator
Adobe Lightroom

Industry

Food and Beverage

Sections

Food and Cocktail Menus • Breakfast • Promotional Banners • Cocktails To Go • Saxy Thursdays • Social Media Artworks & Videos • Gallery

Overview

Las Flores, which means “The Flowers” in Spanish, is an authentic Spanish restaurant with a contemporary style. With over nine branches in upscale areas of Manila and Clark, Las Flores is the place where friends and family go to enjoy good food and equally great company.

My Tasks

As an in-house graphic designer for the restaurant, I handled all the design aspects of the brand strictly following the brand guidelines. I worked with the marketing manager to produce print and digital collateral campaigns, and I also produced photo and video materials for social media and file bank.

Files

Main Menu • Breakfast Menu

Breakfast Campaign

The restaurant offers a breakfast menu from 7:00 to 10:30 AM. From conceptualization and execution, I produced the outdoor menu, the menu itself, and social media artworks.

Promotional Banners

Whenever a Las Flores branch opens, it was always on the list to create a banner to promote the restaurant within the vicinity. The crucial part of the design process was to reuse the paella photo and change the background (using brand colours) without looking like it was floating.

Cocktails To Go Campaign

At the height of the pandemic, we developed the Cocktails To Go campaign to keep the business alive and let loyal customers enjoy a Las Flores cocktail at home.

Saxy Thursdays Campaign

At Las Flores' flagship restaurant in Bonifacio Global City, Taguig, there were weekly events, one of which was Saxy Thursdays. A saxophone player was invited to create a better ambiance and enhanced dining experience. Vector graphics were usually used to promote the event when no supplied photos of the artist are available.