Lola Loops Campaign • Kombi • Seasonal Collaterals • Churro Wall • Type
Tasks
Marketing Materials
Packaging Design
Social Media Artworks
Tools
Adobe Photoshop
Adobe Illustrator
Adobe Lightroom
Industry
Food and Beverage
Sections
Overview
Churreria La Lola is a locally grown concept in Manila, serving the best authentic Spanish churros!
My Tasks
As one of the pioneer designers of the brand, I had the chance to develop and expound the Churro brand visually. I also did various campaigns to promote new products and designed seasonal packaging materials.
La Lola Mania!
Lola Loops Campaign
As the brand continued to innovate, they came up with Lola Loops. Customers can customize their churros, choose their flavoured chocolate coating and add toppings like marshmallows, sprinkles, nuts, and crushed cookies.
Kombi, La Lola On The Go
I also designed a Kombi (vintage car). The Churro Kombi roved various malls around Manila to serve hot and fresh churros!
Seasonal Collaterals
As Churreria La Lola is a Filipino-born brand, we also designed seasonal packaging and pins specifically for the Christmas season.
Churro Wall
Every Churreria branch had a designated Churro Wall, an infographic for making the perfect churros.
Type
The brand also used playful typography together with the use of hand drawn elements and geometric shapes.
