Della Cucina Campaign • Festive Flavors Campaign • Pizza Box
Tasks
Marketing Materials
Packaging Design
Photo and Video
Tools
Adobe Photoshop
Adobe Illustrator
Industry
Food and Beverage
Sections
Overview
Italianni's is an Italian-American cuisine, coupled with its unique shared style dining concept as essayed by its slogan “Amore di Merrier”, made Italianni’s an instant hit among Filipinos. Italianni's is available in multiple locations across the Philippines.
My Tasks
I designed various marketing materials, both print and digital, to help gain more customers, visibility, and traction.
Amore di Merrier
Della Cucina Specials
This campaign showcased heavily influenced a fusion among Filipino-Italian-American entrees.
I sticked with the branding basics of Italianni’s, formal and premium.
Festive Flavors
Festive Flavors was available for a limited time during the holiday season. Still adhering to the branding, I decided take the minimalist approach to highlight this seasonal special versus the usual dark print materials.
Pizza Box
To keep the traditional look of Italianni’s, the team and I decided to use a kraft box together with hand-drawn illustrations.
